Hear Naturally with Widex Allure: Built to Mimic the Way You Actually Listen
Founded in Denmark in 1956, Widex has built a global reputation for developing hearing aids that not only amplifies sound – they create new ways to replicate natural hearing. Their newest model, Widex Allure, represents the next step in that journey. Powered by the groundbreaking W1 chip, Widex Allure uses advanced artificial intelligence and innovative sound processing to recreate the way your brain naturally hears and interprets the world around you.
At Knox Audiology, we’re proud to offer this new generation of Widex hearing aids to clients who value authentic, effortless hearing and want a solution built to perform in real life, not just in quiet test rooms.
The Widex Philosophy: Hearing as Nature Intended
Widex has always focused on a simple but powerful idea: the best hearing aids are those that mimic how your brain naturally processes sound.
In every second of each day, our brain is continuously receiving, analysing, and processing thousands of sound cues. Through this, we identify which sounds to focus on, which noises to ignore, and in which direction all the sounds are coming from. Implementing state-of-the-art technology with AI-driven sound processing, Widex Allure replicates this exact brain processing power by listening, learning, and continuously adapting to real-world listening situations. As a result, the hearing aid delivers sound that feels natural, clear, and comfortable.
This technology is made possible by the new Widex W1 chip – their fastest and most advanced chip ever. With four times faster processing speed and improved memory, it allows Allure to handle complex sound environments seamlessly. For the first time, it can perform simultaneous noise reduction and directionality without compromising the ZeroDelay technology’s PureSound™ experience.
The result is crystal-clear, distortion-free speech and a genuine sense of spatial awareness, even in challenging environments like restaurants or busy streets.
Allure PureSound™ and Speech Enhancer Pro
For those new to hearing aids or with mild to moderate hearing loss, the Allure PureSound™ program uses Widex’s unique ZeroDelay™ technology, which processes sound faster than any other hearing aid on the market. This means what you hear is pure and immediate, without the echo or “tinny” sensation that some hearing aids can produce. PureSound™ makes speech sound natural and immersive, helping wearers reconnect with voices and sounds comfortably.
Understanding speech in noise is one of the biggest challenges for anyone with hearing loss. The Widex Allure addresses this with the new Speech Enhancer Pro, an additional noise management processor (on top of their existing digital signal processor) that lets you focus on the sounds that matter most. It works by softening unwanted background noise while keeping speech comfortably above your hearing threshold. This makes it easier to follow conversations in cafés, meetings, or family gatherings without constantly straining to hear.
Compared to their previous platform, Moment, Widex’s Allure lowers background noise 4.3dB more with the PureSound™ program’s Speech Enhancer Pro, providing better speech intelligibility in these noisy situations. With up to 11 Enhanced Sound Classifiers, the hearing aids can classify your listening environment and automatically optimise your settings in real time. Crucially, it does all of this while preserving your environmental awareness, so you stay oriented and alert to the world around you.
Preserving Spatial and Ambient Awareness
Many hearing aids improve speech clarity but may flatten the overall listening experience. Widex Allure has its intelligent dual-microphone directionality and AI-based sound analysis to preserve the natural spatial cues your brain relies on to locate sounds.
This gives you a realistic sense of where voices and noises are coming from, helping you feel more grounded, confident, and connected. Whether it’s traffic approaching from behind, a colleague calling your name, or music playing softly in the background, Allure maintains a sense of depth and space that keeps listening comfortable and authentic.
Dynamic Feedback Controller: No More Whistling
Whistling or “feedback” has historically been one of the most frustrating issues for hearing aid users. Widex has redesigned its Dynamic Feedback Controller, aiming to eliminate this problem.
By adapting in real time to the unique shape of your ear canal, the Allure reduces unwanted feedback without compromising sound quality. This ensures consistent, comfortable listening throughout the day, no matter your activity or environment.
Enjoy Seamless Streaming and Easy App Control
With Widex Allure, you can enjoy seamless audio streaming with clear, balanced sound and easy control through the intuitive Widex Allure app, which lets you personalise your listening experience effortlessly. Available in nine stylish colours and a discreet rechargeable receiver-in-canal design, Allure fits naturally into both your lifestyle and your look.
Smarter Technology for Natural Hearing
The Widex Allure doesn’t just amplify sound, it listens the way you do. From its powerful W1 chip to PureSound™ and Speech Enhancer Pro, every feature is designed to support how your brain interprets sound.
You’ll experience natural clarity, effortless speech understanding, and full environmental awareness while enjoying the comfort, connectivity, and style of modern hearing technology.
Experience Widex Allure at Knox Audiology
At Knox Audiology, our mission is to help you reconnect with the world through better hearing. Our experienced audiologists are trained in fitting and fine-tuning Widex Allure hearing aids, ensuring you get the most out of this exceptional technology.
Whether you’re exploring hearing aids for the first time or considering an upgrade, the Allure offers an opportunity to hear the world as it’s meant to sound: natural, clear, and effortless.
Book a comprehensive hearing assessment or a Widex Allure trial at Knox Audiology today by calling 03 9800 5697 or book online, and experience for yourself the difference that truly natural hearing can make.