Oticon Own™ SI: The Custom Hearing Aid That Works with Your Brain, Not Just Your Ears

Hearing Aids

When it comes to hearing, many people think only of the ears. But in reality, you don’t just hear with your ears, you also hear with your brain. Your ears act as receivers, but it’s your brain that interprets sound and makes sense of the world around you. That’s why Oticon Own™ SI deserves all the talk it’s getting. It’s more than a hearing aid, it’s a ‘brain-friendly’ hearing solution designed to work in harmony with how your brain naturally processes sound.

BrainHearing™ Technology to Support Your Brain’s Natural Process

Traditional hearing aids simply amplify sound. While this can make things louder, it often doesn’t make them clearer. That’s where BrainHearing™ technology changes the game. Featured in Oticon Own SI, BrainHearing supports your brain by providing access to the full sound scene, not just the voice in front of you. This allows you to naturally orient yourself, follow conversations, and stay engaged without strain.

At Knox Audiology, we’ve seen firsthand how this difference can transform daily life for our patients. Instead of struggling to keep up, users often report feeling more relaxed and confident in conversations.

Hearing with Your Brain, Not Just Your Ears

Oticon’s philosophy is simple: better hearing happens when your brain has the right information. The Oticon Own SI delivers a complete soundscape, ensuring your brain doesn’t have to work overtime to fill in missing details. By reducing this extra effort, your brain has more energy to focus on enjoying life’s important moments whether it’s chatting with loved ones, enjoying music, or participating in group discussions.

This is especially important in dynamic environments, where voices, background noise, and environmental sounds all compete for attention. Oticon Own SI is built to keep things balanced, so you don’t feel overwhelmed.

Powered by Deep Neural Network (DNN) Learning

What makes Oticon Own SI especially unique is its Deep Neural Network (DNN). Trained on 12 million real-life sound scenes, the DNN has “learned” how to process sound in the same way the human brain does. This means it can instantly recognise and adjust to the sounds around you, whether you’re in a quiet office, a bustling café, or a noisy family barbecue.

Instead of amplifying everything equally, the DNN prioritises speech and important details, while keeping background sounds natural and balanced. The result? Clearer speech understanding in real-world situations, without losing the richness of everyday sounds.

Improved Speech Understanding with Less Effort

Many people with hearing loss find group conversations or noisy settings particularly draining. Straining to follow speech can lead to fatigue, social withdrawal, and even reduced confidence. Oticon Own SI tackles this problem head-on by reducing listening effort.

  • With its advanced processing and BrainHearing support, you can:
  • Understand speech more clearly in busy environments
  • Participate in conversations without feeling mentally exhausted
  • Stay engaged and connected, instead of withdrawing due to strain

This makes Oticon Own SI one of the most advanced custom hearing aids available in Melbourne.

Discreet, Comfortable, and Personalised

Not only is Oticon Own SI intelligent, but it’s also designed for comfort and confidence. Each device is custom-made to fit your ear perfectly, making it virtually invisible to others while feeling natural to wear. This ensures you get a discreet solution that matches both your hearing needs and your lifestyle.

Try Oticon Own™ SI at Knox Audiology

At Knox Audiology, we’re committed to helping you find the right hearing solution. With Oticon Own SI, you’re not just getting a hearing aid, you’re getting a smarter, brain-friendly solution tailored to you.

We also understand that investing in your hearing health is a big decision. That’s why our team of university trained audiologists will guide you through the hearing aid process and any funding options you may be eligible for, ensuring you receive the right solution for your needs.

If you’d like to learn more or experience the benefits of Oticon Own SI, book an appointment with Knox Audiology today. Call us on 03 9800 5697 to organise your visit.