B1G1_logo_web_small4In Entrepreneur Country UK’s June issue, Sir Richard Branson of Virgin Unite discusses the importance of corporate social responsibility. “I truly believe that to be successful over the long term you have to look at how your business operates and its impact on your customers, staff, supply chain and the world at large”.  “Success in business is no longer just about the bottom line; we have to look beyond profit to measure our success.”

Buy 1 GIVE 1 (B1G1) is a small business-focused charity that was launched 5 years ago and aimed at the SME sector.  B1G1 works on the bais that a customer purchase of a product or service is matched by a business donation with 100% of the donations going to one of over 600 designated global causes.

Knox Audiology is a proud member of the B1G1 community with every consultation making a difference in our world through education, healthcare, clean water and accommodation.

As Sir Branson says “I truly believe that businesses that don’t address social responsibility and more importantly don’t put this at the core of the operations will suffer over the medium to long term.  I also like to think that if you do good, have fun, then the money will come”.

For more information on B1G1 or to view the full article go to https://www.b1g1.com/buy1give1/B1G1-RichardBranson-EntrepreneurCountry

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